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"Hegemony- refers to the ability of a dominant class to exercise power by winning consent of those it subjugates, as an alternative to coercion."
"The ascendency or domination of one element of a system over others- idea being common sense of the age."
"False Consciousness: A marxist term denoting the delusion and mystification that prevents subordinate classes from recognising the fact of their own exploitation"
-- Andrew Heywood