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Why Brand?

One thing that happens in politics, is to politicise words. This means that some words will have their original meaning, but positive or negative connotations have been added to them.

Unfortunately the left have got most of the nice words like "fairness". Most of the people on the left are snobs, and people who agree with a majority of what this website purports need to start banding them as such.
Those same people should perhaps brand themselves as government sceptics, meaning they are sceptical that government offers the best solution in every case. 

Examples of branded words

Table 015
Politically branded words

Something for nothing generation (or culture)
Carefree generation

Whats a better way?

Use the word "Person" rather than "individual". Better connotations "Personal Sovereignty"